

A Bit About Me
Growing up in Oakland as the youngest of four kids, I learned early on that if you want to be heard, you have to be quick, strategic, and ready to move. That hometown energy followed me onto the volleyball court, where I spent years obsessed with the chemistry it takes to turn six individual players into one cohesive machine.
I eventually traded the Oakland fog for the sunshine at UC Irvine, diving into Business Administration and launching into a career that felt like a backstage pass to my favorite industries. I have spent my days fueling the Red Bull engine on campus, juggling multiple responsibilities at STIIIZY, and analyzing streaming trends for artists I used to listen to on repeat at Atlantic Records.
While I have always loved the creative "vibe" of a brand, I quickly realized that the best products are built on a foundation of hard proof. That realization led me to my current chapter of pursuing a M.S. in Business Analytics. I am now focused on bridging the gap between high-level strategy and technical execution, transitioning into a Product-focused role where I can use data to build better user experiences and more efficient systems.
When I am not deep in a spreadsheet or a textbook, I am usually finding new ways to stay moving. I recently became a certified Lagree instructor, so I spend a lot of time thinking about core strength and high-intensity shakes. If I am not at the studio, you can find me on the pickleball courts, getting lost in a good book, or unwinding with a game of Pokopia. I am a strategist at heart, a data nerd by choice, and a builder by nature.
Work Experience

September 2022 -December 2022
October 2024 - February 2026
February 2024 - October 2024
June 2022 - May 2023
August 2021 - June 2022
Program Manager - Marketing & Sales Operations
Cross-functional lead responsible for synchronizing Marketing, Sales, and Product Development to drive brand growth. Served as the strategic "operational glue" at STIIIZY, bridging the gap between executive vision and commercial execution.
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Sales Operations: Managed CRM workflows and sales reporting to provide actionable insights for the CEO and VP-level stakeholders.
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Trade & Field Marketing: Developed sales assets and coordinated event marketing to ensure seamless retail execution.
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Executive Liaison: Acted as the primary point of contact between the C-Suite and department heads to maintain organizational alignment.
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Go-To-Market Strategist: Orchestrated data informed GTM strategies in partnership with Marketing, Digital, Finance, and Design, leveraging Google Analytics and Power BI to uncover funnel insights that led to a 12% increase in digital sales.
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Operational Intelligence: Designed and maintained a scalable dashboard architecture in Power BI by integrating digital, product, and retail data, driving executive-level insights and reducing decision latency by 30%.
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Cross-Functional Orchestration: Led the full lifecycle of product launches, from brand ideation and design scheduling to PR and social media content, ensuring seamless alignment between the CEO, VP of Marketing, and Sales Directors.

Performance Marketing & Sales Coordinator
A data-centric leadership role focused on transforming complex datasets into aggressive revenue growth.
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Revenue Acceleration: Directed comprehensive performance analyses integrating Excel and Power BI to uncover key growth levers, contributing to a 3x increase in monthly revenue (scaling from $150K to $467K in 8 months).
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Merchandising & Strategy: Synthesized insights from sales and engagement datasets to recommend product launch sequencing and merchandising strategies, aligning data outcomes with revenue and brand KPIs.
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Full-Funnel Optimization: Utilized HubSpot and Meta Ads Manager to track attribution and lifecycle performance, identifying high-value segments and conducting A/B testing to maximize ROI across all paid channels.

Student Marketeer Team Lead
Led regional brand execution and B2B strategy for the Orange County market, focusing on high-volume activation management and data-backed performance optimization.
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High-Volume Activation Oversight: Orchestrated 240+ consumer activations across the Orange County region, ensuring flawless execution of the Red Bull brand standard and maximum consumer engagement.
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Data-Driven Team Leadership: Leveraged Excel and internal analytics to analyze weekly sales trends, presenting actionable optimization strategies to 10 key market ambassadors to directly enhance visibility and regional performance.
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B2B Growth & Distribution: Directed data-informed sales strategies to re-engage inactive accounts, successfully expanding the regional distribution footprint and driving product availability.
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Executive Stakeholder Engagement: Developed and presented innovative marketing concepts to Global Marketing Executives, translating local market data into high-level strategic recommendations.
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Cross-Regional Collaboration: Partnered with the San Diego leadership team to co-orchestrate large-scale initiatives, synchronizing personnel and logistics for Southern California’s most high-priority activations.

Student Marketeer
Executed high-energy brand activations and strategic lead generation, serving as the face of the Red Bull brand within the university and action sports ecosystems.
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High-Impact Activation: Orchestrated a large-scale on-campus activation for Red Bull Doodle Art, collaborating with a prominent student influencer to engage 5,000+ attendees and significantly amplify brand visibility.
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Strategic Lead Generation: Qualified leads across 96 high-traffic locations during premier events, including the Vans US Open of Surfing and Straight Rhythm, providing the pipeline for sales managers to secure 10+ new accounts.
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Consumer Engagement: Spearheaded grassroots product trials and consumer education, converting brand awareness into product loyalty through targeted peer-to-peer marketing.
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B2B Support: Partnered with the regional sales team to identify market gaps and distribution opportunities, directly contributing to the expansion of the regional footprint.

Viral Analytics & Digital Intern
Leveraged data science and cultural trend analysis to optimize digital marketing strategies for a high-priority roster of 30+ global artists.
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Artist Growth Intelligence: Analyzed complex streaming, social, and audience datasets using Opus for Insights to develop targeted campaign briefs for artists including Charlie Puth, Oliver Tree, BRELAND, and Surf Curse.
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Strategic Artist Decks: Synthesized key metrics—including audience segmentation, streaming velocity, and cultural signals—into comprehensive insight decks used by A&R, Growth Marketing, and Content teams to guide creative direction.
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Executive Support: Collaborated directly under the Director of Viral Marketing & Digital to translate data-backed recommendations into actionable digital strategies, ensuring marketing spend was aligned with emerging viral trends.
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Predictive Trend Forecasting: Monitored real-time social sentiment and consumption patterns to identify "breakout" moments, enabling teams to pivot content strategies for maximum organic reach and chart impact.












